Magical Lights of Lincoln - Christmas Light Show Website Redesign and Build

The Project:

Our goal was to redesign and rebrand the company's website to reflect its exciting transition from Seward to its new location in Lincoln. The emphasis was on giving the company a fresh and modern look while making it easier for visitors to find essential information about the new location. This involved updating the design to be more visually engaging and user-friendly while ensuring that all details related to the new Lincoln venue were prominently featured. We also aimed to enhance the overall user experience by simplifying navigation, incorporating new branding elements, and making it easier for customers to learn how to reach the new site.

The Challenge:

One of the primary challenges was showcasing where to find the company's signature light show, which had relocated to a new event center in Lincoln. This required careful coordination with the event center to ensure that visitors could easily access information about the show's schedule, ticketing, and location. We needed to develop an intuitive system that integrated these details seamlessly into the new website while maintaining a focus on both the visual appeal and the functionality of the platform. Balancing these elements was crucial to create a smooth transition for customers and visitors from the previous Seward location to the new Lincoln venue.

https://christmaslightsinlincoln.com/